Dimorphotheca jucunda is a perennial herb growing from an woody rootstock. The above-ground stems are erect or sprawling, up to 500 mm long. The leaves are alternately arranged, very variable in shape, narrowing to a short petiole with dentate margins. All the above-ground parts are covered with small glandular hairs giving it a rough feeling, especially when dry.
The flowering heads are large, solitary and borne terminally on long, nude peduncles. The ray florets are magenta-pink or purple above, orange or coppery below. The disc florets are dark purple or yellow tipped blackish.
Dimorphotheca jucunda must have sufficient sunlight or the flowers will close. A good groundcover for binding soil in sunny areas. It requires well-drained soil, as it occurs naturally in rocky grasslands, and only moderate watering. Tolerates windy conditions.