Felicia wrightii is a perennial mat forming herb that reaches a height of up to 300mm when in flower. The leaves are borne in flat basal rosettes and are about 40x10mm large, thick, hairless but the margins have stout hairs. The flowers are solitary and about 20mm large on short hairy stalks, the flowers have mauve or white ray florets and yellow disc florets. The flowers are borne during spring between September and October.
Felicia wrightii is a lovely specimen for a mixed border or raised beds and does well in containers or pots in a sunny position. It is also ideal for a groundcover or as a specimen in a rockery.
Felicia wrightii is critically rare and it may be worthwhile to introduce it to horticulture.