Macledium zeyheri produces flowering stems that develop annually and grow up to 300 mm tall. Stems and young leaves are covered with white woolly hairs. Most of the leaves are at the base.Flower heads are usually solitary but sometimes in small groups of up to three per flowering stem. They are reminiscent of dried Protea flowers, hence the common English name. An open flower head can measure 40–60 mm across. Flowers are brownish-red, numerous, probably up to 90 per head. The flowers last a very long time on the plant.
The plant looks stunning if interplanted with grasses. It can tolerate a wide range of conditions.